A small store in the historic heart of Turin: here, over a century ago,  the adventure of our Group’s founder, Luigi Lavazza began. Four generations later, the ingredients that transformed this family-run company into a global enterprise remain unchanged: a passion for quality and constant innovation. A recipe for success that has revolutionised coffee culture, spreading it from Italy throughout the world. A ceaseless quest that has seen the integration of leading brands, creating an independent Pure Premium Coffee Company that is now a star player on the global market.