The Group’s journey

 

 

Over 120 years in pursuit of innovation

A small store in the historic heart of Turin: here, over a century ago,  the adventure of the Group’s founder, Luigi Lavazza began. Four generations later, the ingredients that transformed this family-run company into a global enterprise remain unchanged: a passion for quality and constant innovation. A recipe for success that has revolutionised coffee culture, spreading it from Italy throughout the world. A ceaseless quest that has seen the integration of leading brands, creating an independent Pure Premium Coffee Company that is now a star player on the global market.

 

 

The origins

Lavazza creates the first coffee blend.

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The post-war years

From family-run company to national industry.

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The 1960s - 1980s

Consolidating leadership in the Italian market.

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From the 1990s to 2010

International expansion and social responsibility.

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From 2010 to today

The birth of the Lavazza Group, a global Pure Premium Coffee Company.

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The steps towards internationalisation

The milestones marking the steps towards success.

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