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The Sustainability Manifesto



With the Sustainability Manifesto, the Lavazza Group has declared its commitment to helping achieve the Sustainable Development Goals (SDGs) of the United Nations 2030 Agenda. 

The Manifesto reflects the deep sense of responsibility that the Group has always demonstrated towards the communities with whom it operates, particularly coffee-producers, its own employees, and consumers.


Since 2015, the year of the Milan EXPO, and with the publication of its first Sustainability Report, the Company has sought to embark on a journey to gradually integrate sustainability into all of its business activities, even setting its own 4 Priority Goals at the heart of the Manifesto.






A shared path

The Lavazza Group has subscribed to the United Nations 2030 Agenda, with its 17 Sustainable Development Goals (SDGs), and joined the United Nations Global Compact, joining forces with other companies in order to achieve the sustainability targets.


The aim is to make the 17 SDGs the essential starting points when determining the Group’s strategies, in accordance with an ambitious project called “A Goal in Every Cup”, a title it shares with the Group’s Sustainability Report. This is a sustainability plan based on:

- An analysis of the impact of processes and products and a reporting system that meets the most advanced international standards

- A commitment to raising widespread awareness of the SDGs among all the Group’s stakeholders through an initiative that the Lavazza Group has created and called ‘Goal Zero – Spreading the Message’

- The implementation of a platform that indicates the main SDGs with a direct link to the corporate mission – those that the Group has identified as providing guidance for the development of all business activities and sustainability programmes



Goal Zero

The Lavazza Group has come up with its own addition to the 17 Sustainable Development Goals (SDGs) identified by the United Nations: Goal Zero. The goal aims to raise awareness of the SDGs among the Company’s main stakeholders, including employees, shareholders, suppliers, local communities, institutions and consumers. This led to the development of a programme of activities aimed at creating a culture based on the SDGs; one that could instil a strong sense of responsibility and contribute to driving change.

The following are a few significant examples of these activities:


- The 2018 Lavazza Calendar by photographer Platon, entitled ‘2030 What Are You Doing?’ – a photography project inspired by the 2030 Agenda and designed to spread a ‘wave of responsibility’.


- ‘2030: What are WE doing?’ – an internal awareness campaign that actively involved all of the Group’s employees in relaying stories of ‘everyday’ sustainability;


- The new Code of Conduct for suppliers – rewritten to reflect the SDGs thanks to the collaboration of partners such as Oxfam, Save the Children and the International Labour Organization.


- Initiatives aimed at young students, such as the ‘Lavazza and Youth for SDGs’ university contest.


- The street art initiative ‘TOward 2030. What Are You Doing?”, which transformed the 17 SDGs and Goal Zero into 18 murals across Turin, created by international artists: a pilot project — an example of best practices — that can be replicated in other countries.

The Lavazza Group’s commitment to sustainability has not gone unnoticed, as revealed by the ‘Global CR RepTrak®’, a major international study on the perception of Corporate Responsibility. In 2019, Lavazza was ranked among the top ten companies in the world in terms of Corporate Responsibility, leading the way in the Food & Beverage sector.



The Priority Goals

For a closer integration of corporate objectives and the Sustainable Development Goals (SDGs), the Lavazza Group has identified the SDGs that are most impacted by its activities. The result is the 4 “Priority Goals”, i.e. the four main SDGs directly linked to corporate objectives, and that the Group pledges to further as part of its business strategy and in every sustainability programme:

Finally, with a bearing on all the Priority Goals and a crucial factor in attaining them, comes ‘Goal 17 – Partnerships for the Goals’; a tool to strengthen the sustainable development programmes.



The communities

Activities to engage the communities where the Group operates and create a positive impact on a social, economic and environmental level.