The steps towards internationalisation

  • The Lavazza company is born, with the purchase of the store at No. 7 Via San Tommaso, in Turin. 
  • Lavazza goes from a commercial enterprise to a family company.
  • Lavazza is the market leader in Italy in terms of domestic consumption, a position it holds to this very day.
  • Lavazza embarks on its overseas growth strategy. The first site in France opens in Vincennes.
  • The German subsidiary Lavazza Deutschland GmbH is founded in Frankfurt.
  • The Austrian subsidiary Lavazza Kaffee is founded in Vienna.
  • The US subsidiary Lavazza Premium Coffees Corp is founded in New York.
  • The Lavazza Coffee UK LTD subsidiary is founded in London.
  • Lavazza begins developing its network of distributors, which today bring the Group’s products to over 140 countries around the world.
  • The Lavazza Sweden AB subsidiary is opened in Stockholm.
  • Beginning of the policy of moving outside Italy for the production of products intended for local markets: the foundation stone of the manufacturing plant in Chennai, in India is laid.

  • Beginning of the strategy for global growth, aimed at strengthening the Group’s presence in key markets, by acquiring the brand leaders in the respective markets.
  • Acquisition of Merrild, the leader in the retail channel in Denmark and the Baltic countries.
  • Opening of the Australian subsidiary, following the acquisition of the distribution activities of the local partner. 
  • Acquisition of Carte Noire, the leader in the French coffee retail market, and integration of the Lavérune production site. France becomes the second most important market for the Lavazza Group, after Italy.

  • Acquisition of the Canadian company Kicking Horse Coffee, the leader in the organic coffee sector in North America, and integration of the Invermere production site.
  • Acquisition of the French company Espresso Service Proximité, active in the OCS sector.
  • Acquisition of Nims, an Italian company specialising in door-to-door distribution and the sale of espresso capsule systems.
  • Opening of the first Lavazza Flagship store, in Piazza San Fedele in Milan.
  • Acquisition of the Mars Drinks business, now called Lavazza Professional, which enjoys a prominent market position in the OCS and vending sectors in the United States, Europe and Japan, thanks to its Flavia and Klix systems. Through this acquisition, the Group’s production system expands to include manufacturing plants in Basingstoke in the United Kingdom and West Chester in the United States.
  • Acquisition of the Australian company Blue Pod Coffee Co., which specialises in the distribution of espresso systems through the OCS channel.
  •  Opening of the first Lavazza Flagship store in China, in Shanghai, in partnership with Yum China.
  • The 2019 financial statements reveal unique historical results for the Group, with revenues growing by +18% to €2.2 billion with a +45% increase in net profit. Lavazza’s definitive transformation into a major global group is confirmed by the fact that 70% of its turnover is generated outside of Italy.
  • The 2020 financial statements reveal constant growth in international markets, with the expansion of the Retail channel in Germany (+35%), the United States (+22%), the United Kingdom (+15%), Russia (+30%) and Poland (+10%), as well as in the Group’s core markets, Italy and France (+7%).
  • Launch of the “Roadmap to Zero”, an ambitious plan to reduce and offset emissions at a global level, with the aim of completely neutralising the carbon footprint generated throughout the Group’s entire value chain.
  • Lavazza officially opens the doors of its Flagship store in the United Kingdom, its first one outside of Italy: spread over three floors, with a total area of 500 square metres, the British Flagship store is located in a historic building in the heart of London, right in front of the iconic Liberty store in Great Marlborough Street. Coffee lovers are invited to embark upon a journey of discovery into the extraordinary world of authentic coffee, a journey that takes the store’s key concept as its mission statement: “Coffee Design”.