The world of coffee and that of major sports competitions share many values: a social dimension, a sense of rituality, energy, dedication, and an international environment. 

The Lavazza Group has identified sport as an ideal way of expressing its passion and pursuit of excellence. It does so through its global brand, Lavazza, which has chosen to be partner of major events such as the four Grand Slam Tennis tournaments — the Australian Open, Roland Garros, Wimbledon and the US Open — each unique in its own way, and all representing distinctive experience-based platforms to promote the brand in key countries. 


Other high-profile partnerships are also ongoing in the worlds of football, golf, skiing and horse-riding.