The world of coffee and that of major sports competitions share many values: a social dimension, a sense of rituality, energy, dedication, and an international environment. 

This is why we identified sport as an ideal way of expressing our passion and pursuit of excellence. With the Lavazza global brand, we decided to partner major events such as the Grand Slam tennis tournaments — the Roland Garros, Wimbledon and the US Open — each unique in its own way, and all representing distinctive experience-based platforms to promote the brand in key countries. 


Other high-profile partnerships are also ongoing in the worlds of football, golf, skiing and horse-riding.