US Open 2023

07-09-2023 • CORPORATE

The unique experience of Lavazza coffee on the blue tennis courts at the New York tournament

A surprising partnership between our global Lavazza brand and tennis that aims to achieve the perfect blend. This year we again brought the aroma of the finest coffee blends to the blue tennis courts at the US Open as official sponsor of the last Grand Slam of the season. The partnership with the New York tournament will run until 2025.

Since 2015, our passion for tennis brings us to the event to promote values that have always resonated with those of our Group: the venue that hosts the US Open is in fact dedicated to Billie Jean King, an athlete who symbolises the struggle for inclusiveness and gender parity. And the main stadium is named after Arthur Ashe, the African American champion who fought for the civil rights of minorities both on and off the tennis courts.

The event

At the tournament, we offered tennis lovers our finest espresso and cappuccino blends, but also refreshing cold brew coffee ready to drink extracted in a cold process from 100% organic coffee certified by the Rainforest Alliance and USDA.

“Like tennis players, our aim at Lavazza is the perfect serve. With the US Open, we share a passion for excellence and a constant drive for improvement,” said Lavazza North America marketing director Jonathan Lehr.

For over 12 years we have had a presence at the world’s top international tennis tournaments, where we have served over 10 million cups of coffee. In addition to Roland Garros and Wimbledon, we are also Platinum partner of the Nitto ATP Finals 2021-2025 in Turin. This commitment reflects the perfect marriage between sporting values and the excellence of our coffee.