At the prestigious French tournament we showcase our sustainable development strategy
Serve, forehand and volley. We open the Grand Slam season by returning to the clay of Roland Garros as official partner, with our global Lavazza brand, to share adrenalin, passion and fun with all lovers of great tennis. Our collaboration with the French Grand Slam is now in its ninth consecutive year of involving the public in the experience of our espresso coffee, between one game and another. This special event in a spellbinding setting gives us an opportunity to showcase the values we share with one of the most glorious competitions in this sport – above all passion for excellence – and also announce some of the most significant and forward-looking new developments for our Group.
«For the ninth year, we’re back at this prestigious tournament in France, which continues to be one of the Group’s most important markets.», said the Group’s new Chairman Giuseppe Lavazza, «We’re carrying forward our internationalisation process, which in a little over a decade has seen a doubling of the company’s sales, with 70% of revenues now coming from abroad and an increasingly strong focus on economic, social and environmental sustainability».