Our partnership with the English tournament continues: a double winner in the name of sustainability
The neat queue at the entrance. The bright green of the fields. The legendary strawberries with cream. The candid white of the players suits. The gates of the most famous tournament in the world of lawn tennis reopen and we return, with our global brand Lavazza, to support fans of this sport, confirming our collaboration born more than ten years ago with Wimbledon. To offer a unique experience that combines tradition, passion for excellence and rituality, dedicated to all fans who will populate the historic stands of the English tournament.
It is an event that we feel particularly close, for the passion that binds us to the world of tennis and all its most prestigious international competitions, those of the Slam circuit and the Nitto ATP Finals. A partnership inaugurated right on the grass of the English tournament back in 2011, shortly after the introduction of the retractable roof that can cover the legendary Centre Court in case of rain. Since then, we have served over ten million Lavazza coffees, accompanying the most exciting moments of world tennis.
For the entire duration of the competition, until July 16, for those who will not be in the stands to watch the matches, we invite them a stone’s throw from Regent Street, at our Flagship Store, to follow at a distance the matches accompanied by the aromas and taste of the authentic Italian espresso and all our specialties.