Lavazza Group Ambassador Programme
Our People explore the cultures and origins of coffee
Savouring a quality coffee makes us love the fruit of this tropical plant. But discovering the process behind the finest blends and observing from close up the painstaking labour needed to produce the beans makes us love it even more.
Visit the heart of a coffee plantation - sunshine filtering languidly through the canopy of trees - and you’ll discover all the dedication needed to grow quality bushes in equilibrium with nature. Admiring the ripe drupes still on the bush and watching expert hands working the land improves our understanding of the art that leads the bean towards the cup. After an experience of this sort, every espresso delivers the essence of those who work for the sustainability of the plantations, environmental protection and the emancipation of farming communities.