Coffee is a simple product. It’s precisely because of this simplicity that, when handled with creativity and a desire to experiment, it can change appearance and consistency entirely to result in surprising experiences. We in the Lavazza Group have always embraced innovation, in every sector, but experimenting with coffee is still our greatest passion. It’s this very passion that has given rise to Coffee Design. The idea sprang from food design, which is the process of developing and creating new foodstuffs. In other words, it’s the full range of analysis, research, and creative solutions that come into play between the time when a raw material is harvested and when it reaches us in the form of an entirely different, perhaps unexpected, product. In our case, it’s an approach that combines a thorough understanding of coffee with disciplines like biology, chemistry, aesthetics, haute cuisine, and the history of culinary traditions.
innovation and creativity meet coffee