A newspaper article, a certificate, a photograph displayed in a museum: documents, particularly those formalised by the state, can often create an impression of objectivity and neutrality around any given narrative. They do this even when the reality can be seen in an entirely different light, as revealed by the Off the Record exhibition that recently opened at New York’s Guggenheim Museum, with the support of the Lavazza Group.
In keeping with its constant pursuit of authenticity and sincerity, Lavazza is proud to make a contribution to the debate around history and the ways in which it is preserved and passed down in the form of this major exhibit, which tackles the theme of relativism in an intelligent and thought-provoking way.
Off the Record features the work of 13 established artists — including Carrie Mae Weems, Hank Willis Thomas and Sara Cwynar — who question the way in which official documents, the media and advertising influence our culture and our perception of “truth”, challenging the idea that the act of recording reality can itself be completely unambiguous and neutral.
