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Tennis as a representation of society and a snapshot of the times. On the occasion of the first Turin edition of the Nitto ATP Finals, Lavazza presents, in collaboration with CAMERA – Italian Centre for Photography, an exhibition which combines photography and sport: "Martin Parr. We Love Sports", a public display by the great British photographer, which brings together a wide selection of images dedicated to sporting events.
As an expression of tradition, all major sporting competitions have always been of interest to the Magnum Agency photographer, but the discipline to which he has devoted the most attention is undoubtedly tennis. Thanks to his privileged access on and off the court - thanks also to his collaboration with Lavazza - since 2014 Parr has focused his lens on the Grand Slam tournaments, the competitions held every year in Melbourne, Paris, London and New York, which have become icons of global sport.
The 40 photographs that compose this work tell the story of the dynamics that animate the stands and the courts, fully synthesizing the various aspects of Parr's social research. "Martin uses the camera to portray the everyday life of the people who walk the streets parallel to the great events and personalities," Francesca Lavazza points out. "His ironic and personal gaze, his uncompromising but positive realism, tie in well with the idea of collaboration that Lavazza Group wants to pursue with the world of tennis".