Lavazza joins the “CEO Carbon Neutral Challenge” to reduce greenhouse gas emissions.

17-01-2020 • CORPORATE

The Company accepts the invitation to companies made by Gucci President and CEO Marco Bizzarri.

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As the European Union is presenting its investment plan to become the world’s first bloc of countries to be zero climate impact by 2050, Lavazza Group announces it has joined the “CEO Carbon Neutral Challenge”, having responded to the open letter published in November by Marco Bizzarri, President and CEO at Gucci, which will be highlighted at the World Economic Forum in Davos.


Businesses are challenged to prioritize maximum reduction of greenhouse gas emissions as a priority and then, as a final measure, offset them, and acting immediately and responsibly to such an end. Lavazza will be following the ‘guiding principles’ of the CEO Carbon Neutral Challenge. See


The core idea is to stimulate operators in all industries to invest in an efficient management of all processes with the aim of minimizing their impact, in parallel, to implement nature-based solutions to safeguard biodiversity and the world's forest heritage, thus contributing directly to reduce climate change.


“Lavazza’s drive to reduce greenhouse gas emissions began years ago. But the global expansion of a market that witnesses a  constantly growing demand for coffee and the worsening of the climate crisis are forcing the industry's leading companies to define a sustainable value chain and step up efforts to get as near as possible to “Carbon Neutrality” in the industrial activities and in the production chain,” says Antonio Baravalle, CEO of the Lavazza Group. “We join Marco Bizzarri’s invitation in order to develop even more, and organically, our investment and innovation programmes. Individual initiatives aren’t enough: we firmly believe in the necessity of a joint effort across all the players in the market, of whatever size and in whatever industry.”


For many years, Lavazza has been seriously committed to creating a low carbon emissions economy in line with the Agenda 2030 that the Company undersigned in 2017, joining the Sustainable Development Goals that guide the path for its Sustainability activities.


Lavazza adopts a systemic approach to sustainable development and its Carbon Neutrality drive involves various activities: detailed analysis and reporting of direct and indirect emissions; projects to reduce emissions, for example thanks to energy efficiency activities and the use of 100% renewable energy sources for plants in Italy and France; the sustainable packaging road map with the aim of improving recyclability and reducing the impact of all packaging used by the Lavazza Group; implementation of a plan for emissions offsetting activities to be developed within 2021, which is based on a series of our Foundation projects, active in 17 countries, also aimed at sustainable cultivation and reforestation. 








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