After graduating in electronics and communications engineering from Ain Shams University, Egypt, in 1996, Hossam began his career as a field engineer at Halliburton logging services. He then decided to focus on sales, first at Procter and Gamble and later at Coca-Cola Egypt.

He continued his career by moving to Mars Egypt in 2002, where he held various positions at local and regional level, until becoming sales director in 2006. His career took an international turn in 2008, when he joined Mars Drinks in the United Kingdom, focusing on Office Coffee Service (OCS) business and taking on global assignments that involved China and Japan markets. In 2015, he was appointed General Manager for the UK.

When Mars Drinks became part of our Group in 2018, Hossam was appointed General Manager, Lavazza Professional Europe, a position he held until his transfer to the United States, where he is currently CEO Americas.

Pietro graduated in mechanical engineering in 1997 and began his professional career in the Automotive business in Fiat Gra.de, a graduate program of the Fiat Group.

His first assignment took him to St. Gallen (Switzerland) for Iveco, before continuing in CNH In Paris and then moving in 2002 to Alfa Romeo in Turin as Brand Manager until 2005; an overall experience that fine-tuned his management, multicultural and marketing skills.

His career path then took him back to Paris in 2005, where he was Business Manager at Renault for close to three years. After a return to Marketing Product Development at Fiat Group from 2007 to 2012, where he became Head of Small Cars, he decided to change sector moving to FMCG, in the food & beverage industry.

This involved a move during 2012 to Nespresso HQ in Lausanne (Switzerland) where, as Product Manager in the Marketing Department, he led the development of several coffee machines projects, and then his decision to go back to Italy, in 2015, and join the Lavazza Group as Head of Marketing Single Serve. 

His career in the Group has progressed over the years with his various appointments, the latest two: General Manager UK and Regional Director for UK & Nordics, and since June 2023, General Manager of Carte Noire and Lavazza France and Regional Director France and Benelux, based in Paris.

Multi-cultural, experienced in different sectors and with a multi-lingual expertise, he speaks English, French, Spanish, Portuguese and Italian.

Having graduated from the University of Turin with a degree in Economics and Marketing, Massimo began his professional journey as a consultant in one of the biggest consulting firms. 

After this first experience, he moved to the Fast Moving Consumer Goods (FMCG) sector in Ferrero, where he worked in Marketing, Trade Marketing and Sales for 16 years in roles of increasing responsibility. 

In 2016, Massimo joined Lavazza Group as Trade Marketing & Commercial Planning Manager Italy, before becoming Home Business Director Italy and Switzerland in 2019.

In 2021, he was appointed Eastern Europe & Exports Market Director, a role in which he managed corporate operations in 11 countries, as well as supervising exports in seven more foreign markets. 

The growth of the business and its commercial operations led to his appointment in June 2023 as General Manager UK & Ireland and Regional Director UK, Ireland, Nordics and Baltics, his current position.

Massimo currently lives in London and speaks Italian, English and French.