Our commitment to sustainable development
Our commitment to sustainable development
At Lavazza Group we work every day to reduce our CO2 footprint. We are aware that not all emissions can be reduced, we have embarked on an offsetting strategy by supporting projects that contribute to sustainable development and the containment of CO2 emissions.
We are committed to implementing activities and projects that contribute to the fight against climate change, due to which coffee plantations suffer a constant loss of productivity and quality. The consequence of this loss is that further expansions and treatments are necessary to the detriment of biodiversity and the living conditions of farmers.
Keeping this in mind, we have declined our environmental sustainability strategy into several intervention programs, including those that aim to reduce and offset carbon emissions generated throughout the value chain. "Roadmap to Zero" is the name we have given to this program. It is a gradual pathway that starts with activities to monitor and quantify emissions, moves on to continuous improvement actions to reduce the impact of Lavazza Group's activities and, finally, offsets residual and non-reducible emissions.
For this last phase, we have financed reforestation, sustainable agriculture and renewable energy projects in developing countries, outside our supply chain, which are able to generate carbon credits of a quality that meets the highest international standards (VCS, CCB, CDM). Each carbon credit generated is equivalent to one tonne of CO2 not emitted or absorbed and is used to offset one tonne of CO2 emissions that could not be reduced.
MADRE DE DIOS – PERÙ. Near the ancient Inca archaeological site of Machu Picchu, a UNESCO World Heritage Site, the construction of an interoceanic road is endangering the conservation of one of the most precious places in the world for biodiversity, with as many as 35 endemic species. The Madre de Dios project aims to safeguard 100,000 hectares of tropical rainforest from deforestation, avoiding the emission of 700,000 tons of CO2 each year. The positive impact, which also involves social aspects, is very high: for example, 470 jobs have already been created for the inhabitants of local communities.
TELES PIRES – BRAZIL. The project consists in the implementation of the Teles Pires hydroelectric plant, one of the most efficient in Brazil, capable of supplying energy to about 13.5 million inhabitants. A total of 44 socio-environmental programs have also been developed around it, including environmental education, forest restoration and land conservation projects. In addition, 12 programs have been developed exclusively for the protection of the region's indigenous populations.
GUANARÉ – URUGUAY. The project consists in reforesting and restoring degraded grasslands in a particular rural area in eastern Uruguay, to improve soil quality and biodiversity, while reducing carbon emissions. The project's unique feature is that it has promoted a sustainable wood industry, increasing employment opportunities and strengthening the area's rural economy.
RUN OF RIVER – CHILE. The Chacayes Community Funds project revolves around a power plant located in the Cachapoal Valley in Chile. Launched in 2011, it has played an important role by meeting the country's growing demand for electricity and reducing CO2 emissions, contributing to the economic growth and sustainable development of local communities. For example, over 200 people have been trained and 80 have found employment in the last two years.
KARIBA – ZIMBABWE. This is a project with a great social impact, as well as an environmental one, which aims to safeguard the independence of indigenous communities and increase their wellbeing by enhancing healthcare, infrastructure, education and agriculture. Thanks to this project, for example, 147 wells have been repaired and today 37,000 people have access to drinking water. Moreover, over the years, the project has safeguarded 785,000 hectares of land from deforestation and has avoided the emission of over 3.5 million tons of CO2, with actions such as the creation of community gardens, training of beekeepers on fire management and ecotourism, with positive effects on the whole region.
Through these projects, and others that we select from year to year, we will achieve the goal of fully neutralizing our CO2 impact and, with the co-benefits generated, we will contribute to achieving other sustainability goals, such as protecting biodiversity and safeguarding the world's forest heritage, thus strengthening our contribution to the fight against climate change.