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Our connection with tennis is getting stronger: with our global brand Lavazza, we are the new Prestige Sponsor of the Rolex Shanghai Masters. The tournament is part of the ATP Tour circuit and has been played since 2009 on the hardcourts of the Qizhong Forest Sports City Arena in Shanghai.
The partnership with the Rolex Shanghai Masters will continue until 2025, and Lavazza is the only coffee brand present at the sporting competition. To all the fans who will populate the stands of the Asian tournament, we will offer our unique coffee experience that has always combined tradition, passion for excellence, and rituality.
The importance of the Chinese market
For our Group, China represents a key market in business development. Since 2020, we have been present in the country in a joint venture with our partner Yum China, China's largest player in the restaurant industry. As part of this agreement, we plan to continue to expand Lavazza's network of cafeterias in China, thus continuing on our path of international growth.
The journey into the world of tennis continues
Since 2011, we have been sharing adrenaline, passion and entertainment with all great tennis’ lovers : we partner with the most prestigious tournaments on the world tennis circuit, with more than 10 million coffees served. With the Shanghai Masters 1000 we strengthen our worldwide presence alongside the sport and the most prestigious international competitions.