This year too we are partnering with Roland Garros, one of the most iconic tournaments in the world of tennis: with our global brand Lavazza, we once again bring the excellence of Italian coffee to the clay courts of Paris and renew our collaboration with the French tournament until 2025.
When the partnership agreement was signed back in 2015, both Lavazza and the French Tennis Federation expressed their desire for a long-term commitment. This wish has been fulfilled, because the fact that both our Group and the great tennis of Roland Garros share and promote values like the pursuit of excellence, innovation and, of course, passion, has created a lasting bond between us.
«Our investment in the world of sport is a strategic development opportunity for Lavazza Group», said Giuseppe Lavazza, Group Vice President. «Partnering with Roland Garros for seven years is in line with our internationalisation strategy and consolidates our presence in one of our most important markets, offering all tennis enthusiasts the authentic experience of Italian coffee in all its forms. We are pleased to renew our longstanding partnership with this tournament, with which we share a common goal: transforming this internationally famous event into a unique experience for spectators».