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The beginning of a new year is more than just a symbolic landmark. It is a moment for companies to reflect on their role, the direction being taken, the responsibility they bear for the future, the goals to achieve, and what is needed to ensure that growth is both positive and sustainable over time.
2026 opens against a backdrop that remains complex. In recent years, the coffee market has been affected by exceptionally high price increases for raw materials, and the ensuing profound consequences across the entire supply chain. At the same time, the geopolitical landscape continues to be marked by crises, wars, and tensions, while the entire industry is experiencing a phase of new consolidations and a reshaping of global competitive balances.
In this context, growth is not a choice, but a necessary goal to pursue. Long-term development for Lavazza Group has always been a journey that combines industrial solidity with consistency in values; thus, the path we choose makes all the difference.
Lavazza Group has expanded in a balanced and responsible way, through organic development, targeted acquisitions, and strategic partnerships. These three complementary levers help strengthen our global presence while preserving the identity and uniqueness of our brands.
Looking back at 2025, we celebrated 130 years of Lavazza and the first 10 years of the Group, two significant milestones that fill us with pride. We marked the occasion how we know best, highlighting sustainability and innovation, and once again being a first mover in the coffee market.
In 2025 we launched Tablì: the first of its kind and so much more than just new technology or a 100% pure coffee tab. This is the result of a long-term industrial vision, opening new horizons for consumption and experience, while always maintaining the excellence of our coffee, and our approach to creating value along the whole supply chain.
We enter 2026 aware of the challenges ahead, yet with the determination of those knowing our strength lies in our ability to forge new paths, an awareness of our history, the value of our People, and the capacity to face the long term with the right tools.
Giuseppe Lavazza
Chairman, Lavazza Group