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Every great victory, in tennis as in life, is born out of the constant pursuit of excellence and a long-term vision. It is in this spirit that we have extended the collaboration between our brand Lavazza and Jannik Sinner until 2030: two Italian icons take to the world stage again to write another chapter in their story of success. This strategic renewal promotes the value of our winning connection and strengthens our commitment to the world of sport and tennis.
A connection that goes beyond the tennis court
Jannik Sinner has been the company’s Brand Ambassador since 2019, in a partnership based on shared values of passion, excellence and dedication. Lavazza was, in fact, one of the first brands in the world to believe in his talent when, aged 18, he was 140th in the ATP rankings. Since then, their journey together has been one of progress towards excellence: from the ATP Next Gen Finals in Milan in 2019 to triumphs in Grand Slam tournaments and the Nitto ATP Finals, for which Lavazza is Platinum Partner. It’s been a journey full of successes, culminating in a position at the very top of the ATP rankings. A historical milestone that testifies not only to the growth of this athlete, but also to his ability to inspire tennis fans worldwide.
