Lavazza and the US Open: the unique experience of Italian coffee remains in play until 2025

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This year, we appeared once more on the blue courts of the US Open in New York from 29 August to 11 September. Through our global Lavazza brand, we have been an official sponsor of America’s most important tennis tournament since 2015, a partnership which will continue until 2025. 

«It is an honour to be back at US Open in 2022 for the Tournament's return in grand style after two very difficult years», said Davide Riboni, the Lavazza Group’s Business President for the Americas, «and we are thrilled that our partnership has been extended until 2025. This celebration of sports, tradition and excellence is something we look forward to and cherish each year».

Throughout the grounds surrounding the 142nd edition of this American tournament, the fourth and final Grand Slam of the year, we offered tennis lovers a taste of Italian hospitality with a variety of Made in Italy specialities. In addition to our finest espresso blends, four varieties of our new organic cold brew coffees were present at every court: Original Cold Brew, Nitro Cold Brew, Cappuccino Cold Brew with Milk and Double Shot Cold Brew with Oat Milk, to offer players and spectators alike a refreshing burst of energy and taste. 

In further recognition of the importance of this event, we collaborated with another iconic Italian institution, Harry's Table by Cipriani, to create a “breakfast of champions” menu including a range of coffee-tails prepared using our Cold Brew Coffees, paired with dishes cooked by the chefs of this famous brand inspired by Italian glamour of the 1950s.