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After two years of restrictions, we are pleased to be part of the Wimbledon tennis tournament again as it returns to full capacity. With our global Lavazza brand, we offer the unique Italian coffee experience to thousands of fans who will be flocking to the storied stands at the British tennis tournament. But that’s not all, because this year we are extending our partnership with Wimbledon until 2025, in recognition of our decade-long ties with great tennis.
We invite everyone who is unable to watch the matches live to meet us just a stone’s throw from Regent Street at our first Flagship Store outside Italy, which was officially opened last September and confirms our appetite for investment in the UK, a key market in our international growth strategy.
“We are proud to be back at Wimbledon in 2022 for the Tournament’s return in grand style after two very difficult years, and thrilled that our partnership has been extended until 2025 at such a significant moment as the 100th anniversary of Centre Court. To mark the occasion, we have decided to bring to the Tournament a unique coffee experience inspired by sustainability, a cornerstone of Lavazza Group’s business strategy,” said Lavazza Group Vice President Marco Lavazza.