Lavazza and the Nitto ATP Finals: “it’s a match!”

15-11-2023 • EVENTS

Turin is the capital of international tennis for the third year running. The Nitto ATP Finals return to the city and, once again this year, we are Platinum Partner of the event. It is the final act of a season that has seen us, with our global brand Lavazza, alongside the courts of the most prestigious tournaments, including Roland Garros, Wimbledon and the US Open. An affinity grounded in shared values such as passion, pursuit of excellence and innovation, combined with tradition and ritual.


A deep-rooted bond combined with the active role we play in the city of Turin, where our company was born and where our headquarters, Nuvola, is still based. Therefore, being able to contribute to such an important event is for us a source of pride and commitment.

The competition

Along with those of the Grand Slam, the Nitto ATP Finals are the most coveted and spectacular competitions of the world tennis circuit: the event pits the top 8 players in the world rankings against each other on the indoor courts of the Pala Alpitour, resulting in matches destined to mark the history of the sport.


A championship that began in 1970, has previously been hosted by as many as 14 cities on four different continents, and will take place in Turin every November, at least until 2025.



In addition to serving the best blends for the entire duration of the tournament, in the Fan Village adjacent to the Pala Alpitour - home of the Nitto Atp Finals - we have set up an A Modo Mio Club House dedicated to espresso. A space where the secrets to enjoying the perfect espresso are revealed, at home as well as at the bar. The initiative echoes the competitive spirit of the tennis event: because in tennis, as in coffee, the secret to success is finding the right balance, the perfect blend of creativity and technique.