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An unexplored territory in which music, creativity and lifestyle come together: these are the origins of Grindin Coffee, the new brand powered by Lavazza and developed in partnership with our global brand. Together with the US-based operation co-founded by Pusha T and Pharrell Williams, we reaffirm our commitment to exploring contemporary culture and new forms of communication.
The partnership marks a new milestone in Lavazza’s communication journey. After focusing on Italian culture with memorable campaigns since the 1960s, Lavazza is now working with two global hip-hop icons. An opportunity to engage with new communities and cultural languages through coffee, which becomes a common ground and a spark of creativity.
“Grindin Coffee is more than just a product collaboration for Lavazza, it’s a dialogue between generations and cultures. It’s the demonstration of how coffee can be a bridge, a vehicle of innovation and connection,” comments Carlo Colpo, Group Chief Marketing Officer.
An unexplored territory in which music, creativity and lifestyle come together: these are the origins of Grindin Coffee, the new brand powered by Lavazza and developed in partnership with our global brand. Together with the US-based operation co-founded by Pusha T and Pharrell Williams, we reaffirm our commitment to exploring contemporary culture and new forms of communication.
The partnership marks a new milestone in Lavazza’s communication journey. After focusing on Italian culture with memorable campaigns since the 1960s, Lavazza is now working with two global hip-hop icons. An opportunity to engage with new communities and cultural languages through coffee, which becomes a common ground and a spark of creativity.
“Grindin Coffee is more than just a product collaboration for Lavazza, it’s a dialogue between generations and cultures. It’s the demonstration of how coffee can be a bridge, a vehicle of innovation and connection,” comments Carlo Colpo, Group Chief Marketing Officer.
