Turin and Lavazza welcome the Great Tennis: from this year, one of the main cities in Piemonte will host the Nitto ATP Finals, becoming one of the centres of world tennis. The tournament is a regular appointment reserved for the eight best tennis players of the season, who compete for the title of Master of the Year.
Lavazza has been a constant presence on the courts of the Great Tennis since 2011, and this year it is reaffirming its ties with this ancient sport by "playing at home": an affinity based on passion, the quest for excellence and innovation combined with tradition and ritual. Because when we are talking about tennis, as well as coffee, it's all about finding the right balance, the perfect blend of creativity and technique. This partnership has led Lavazza to become a partner of the main Grand Slam tournaments over the years.
As of this year, another major international championship has been added.