At Terra Madre Salone del Gusto 2022 for good, clean and fair coffee
“We decided to set up the Coffee Coalition with Slow Food to extend as far as possible the coffee industry’s collaborative network in pursuit of our sustainable development objectives. Its founding concept, in fact, is based on an assumption of responsibility and a sharing of rights and duties. And responsibility is one of the Group’s key values at the heart of our Sustainability Manifesto.”
The words of Giuseppe Lavazza, Vice President of our Group, convey the full significance of our near 30-year collaboration with Slow Food.
1996 saw the launch of Terra Madre Salone del Gusto, the biggest international fair dedicated to food excellence and fair food policies. We were already on track together.
Now, during the 2022 edition, we can share the first concrete results of the Slow Food Coffee Coalition (SFCC), an open network and a new relational model announced on April 22, 2021.