Agreement reached to increase the distribution of Lavazza K-Cup® capsules and launch the Kicking Horse brand in the Keurig® coffee production system
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Our collaboration with Keurig Dr Pepper now extends to Canada, through a new agreement that expands the distribution of Lavazza® K-Cup® capsules to cover the entire North American continent. In addition, our Kicking Horse Coffee brand is now available in Keurig system capsules.
The partnership opens up new opportunities to extend the reach of our coffee experience to more and more consumers. This consolidates our position in one of the Group's strategic markets and creates more sales opportunities for our Kicking Horse Coffee brand, now the leader in the North American organic coffee market.
Olivier Lemire, Chairman of Keurig Dr Pepper Canada, said: “Having the Lavazza brands and now Kicking Horse Coffee in our K-Cup family enriches the Keurig experience and consolidates our position as market leader.”
“This partnership is a major milestone for Lavazza and Kicking Horse, opening up new ways to reach an ever-broader audience of coffee lovers,” said Hossam Ashraf, Lavazza North America President of our Group’s.
Shared values
We work actively with Keurig Dr Pepper to promote initiatives that support growers, communities and the environment. We are also both members of World Coffee Research, the agricultural R&D organisation specialising in research and innovative technologies to help coffee growers develop sustainable farming practices.