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Our global Lavazza brand is Official Coffee at the Internazionali BNL d’Italia 2026, continuing our commitment to bring the excellence of Italian espresso to leading international tennis tournaments.
Excellence on the courts
Stepping onto the Foro Italico stage for the first time adds another excellent partnership to a well-established collection. But of course, Lavazza’s connection with the world of tennis runs deep, beginning with the brand’s debut on the world’s most famous grass courts at Wimbledon in 2011. This marked the start of a gradual expansion to include the major tournaments on the international circuit, including Roland-Garros in Paris, the US Open in New York, the Rolex Shanghai Masters and the Mutua Madrid Open. The collaboration with Italian tennis player Jannik Sinner, our brand ambassador since 2019, and our role as Platinum Partner at the Nitto ATP Finals in Turin since 2021, confirm that tennis is our global brand’s strategic communication asset.
Beyond coffee: shared values
Taking part in the Internazionali d’Italia further consolidates our strategic and coherent vision. The numbers speak for themselves: 15 years of partnerships, over 15 million cups of coffee served to more than 25 million spectators. While sport is the ideal stage on which to promote our ongoing pursuit of excellence, our partnership with tennis creates a special synergy that offers us the opportunity to express an identity rooted in shared values such as fair play, conviviality, service expertise, attention to detail and impeccable execution.