The project announces the 20th anniversary of our Foundation and promotes the concept of partnership in all its forms. Because “alone we go fast, but together we go further”.
The Bantu word ubuntu signifies a particular vision of life. One translation of it is “living humanity through others”, a concept implying that you can only really be yourself through your neighbours or, to put it more simply, “I am because we are”. This typically African philosophy was the inspiration for “More than Us”, the new Lavazza Calendar 2024 that celebrates the value of collaboration between people, organisations and ideas in a photographic journey around the home continent of coffee. With their photographs, Kenyan Thandiwe Muriu, Nigerian Daniel Obasi and South African Aart Verrips promote a culture of sharing, co-operation and dialogue, one which grows out of the capacity to be open towards others. It is an approach that reflects the values promoted by the non-profit Giuseppe and Pericle Lavazza Foundation, whose 20th anniversary is celebrated by the new Calendar. Because it is in Africa – the home of the coffee plant, which once grew only in the Ethiopian region of Kafa – that the Foundation is carrying forward several of its 33 currently active sustainability projects.