Strategy
In the Lavazza Group we are committed to build a better world, one coffee at a time. We offer products of superior quality, obtained through a sustainable model based on innovation, passion and expertise.
Our worldwide coffee family grows through respect for people and the environment.
This is the fullest expression of the Group’s commitment to helping to make our world a better place.
Our Mission
We are dedicated to guaranteeing the best possible experience of coffee in all its forms, whatever the distribution channel, so that we can always offer a moment of delight with the perfect product at any moment of the day.
We are a team of coffee passionate professionals who strive for perfection. We do this by taking great care of every aspect of the supply chain, from the raw material to the cup's end product, thanks to constant efforts in the fields of innovation, research and sustainability.
Our Group’s aim is to create sustainable value for its shareholders, collaborators, consumers and the communities in which it operates, combining competitiveness with social and environmental responsibility. This means always ensuring that the products are of the finest quality, while maintaining independence and ethical standards, in order to retain a leading position in the global coffee market.
Our Approach
Historically, Lavazza has made innovation the hallmark of its entrepreneurial activities and the keystone to keep offering the best coffee possible, in all forms. From the intuition that marked the company's earliest success — the coffee blend — to the development of innovative solutions for the packaging; from the first espresso sipped in Space to the dozens of industrial patents, Lavazza has always revolutionised coffee culture with courage, energy and reliability, modernising traditions to anticipate the needs of the market and of consumers.
This ability to be ahead of the times is also reflected in the focus on sustainability — economic, social and environmental — which has always been a benchmark for guiding corporate strategies and maximising positive impacts on the Group and the extended communities in which it operates.
This approach permeates all of our brands and creates a shared culture based on responsible innovation, passion, integrity and expertise, which serves as guidance in offering superior quality coffee.