Who we are
Purpose and values

    • Authenticity
    • Passion for Excellence
    • Responsibility
    • Inventiveness

    Who we are

    Purpose and values

    Our Purpose

     

    Is the highest expression of the commitment we undertake every day to make ours a better world.

    PURPOSE
    PURPOSE
    PDF

     

     

    Our Values

    These Values help us to keep our success story going, leading us into a future with more to offer for everybody. 

     

    Our strength lies with the People who live out our values every day: the people who make us the Lavazza Group.

    Authenticity

    We are true to our past, and to ourselves

     

    We are genuine because we treasure the freedom to be ourselves, the freedom to express our ideas.

     

    We respect the opinions of others throughout the entire Group.

     

    We are proud of our roots, and we believe in the future that we are working to build together.

    Passion for Excellence

    We believe that even excellence can be improved

     

    We are passionate about our products and services and we always ensure impeccable quality, whatever our role may be.

     

    We bring dedication to everything that we do, which is how we are able to exceed all expectations.

     

    We always seek to create exceptional experiences for our customers, consumers and for all people: for us, people are the top priority.

    Responsibility

    We are responsible coffee producers

     

    We are committed to responsible economic growth, and do everything we can to protect people and the planet.

     

    We are inclusive, working closely with both those inside the Group and our external partners.

     

    We take responsibility for our actions and for the impact that we have.

    Inventiveness

    We never stop striving for more

     

    We focus on the future, learning from our mistakes in order to create a better tomorrow.

     

    We are flexible and capable of adapting, and we approach new situations with an open and receptive mind.

     

    We apply our spirit of initiative to overcome problems, we are courageous and daring, we think big and we never give up.

    • WHO WE ARE
    • Purpose and values
    • Results
    • Where we are
    • Governance
    • Compliance
    • Our history
    • WORK WITH US
    • WHAT WE DO
    • Our businesses
    • Innovation & research
    • Other activities
    • OUR BRANDS
    • SUSTAINABILITY
    • The Sustainability Report
    • The Sustainability Manifesto and the SDGs
    • The communities
    • The environment
    • Our partnerships
    • Fondazione Lavazza
    • OUR PEOPLE
    • Diversity and Inclusion
    • Welfare and well-being
    • Life in Lavazza Group
    • OUR STORIES
    • News and media
    • Projects
    • CONTACTS
    • Terms of use
    • Privacy Policy
    • Cookie Policy
    • Accessibility statement
    • Whistleblowing

    © 2025 LUIGI LAVAZZA SPA, all rights reserved - Via Bologna 32, 10152 Turin, IT - VAT No. 00470550013, Business Registry No. 257143, share capital €25,090,000 paid in full