For us, sustainability is the manifestation of a shared commitment that must be supported by innovation, resulting in the creation of enduring, long-term value. We see growth as progress along the path that leads to equality, a progress that must take into account the specific features of different operating contexts, valuing them and turning them to its advantage. This commitment is clear from our 2018 Sustainability Report and involves our participation in initiatives like the United Nations’ Agenda 2030 and the UN’s 17 Sustainability Goals, for which we act as an ambassador, as well as adherence to the Italian Alliance for Sustainable Development and the UN’s Global Compact.
The all-encompassing nature of this commitment demands the involvement of all players in the supply chain: coffee-producing communities, suppliers, customers and the people of the Lavazza Group are at the heart of our activities. As a Group, we are one of the founding members of Coffee&Climate, an initiative dedicated to studying the impact of climate change on coffee crops and to developing technical tools to counter it. The programme was launched in 2010, with the aim of involving 80,000 coffee producers by the end of 2019.