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Merrild turns 60, the Danish coffee icon and part of our Group for nearly 10 years now.
It was in fall 1964 the entrepreneurial grocer Møller Merrild opened the first Coffee House in Esbjerg on Denmark’s southwestern coast, with the ambition of raising the quality standards of the coffee available on the local market. His efforts yielded high-quality recipes with an unmistakeable flavour, some of which have remained unchanged to this day, driving the business to become a leading player on the coffee market in Denmark and the Baltic countries, together with Iceland and Faroe Islands, with over a billion cups drunk every year.
From the outset, Møller Merrild built his brand's success on the principle of offering Danish coffee lovers the guarantee of a high-quality product at the right price. After buying his first roaster and installing it in the basement of his first grocery store, he kept experimenting with beans from different origins until he found the perfect blends, one hat maintained the same excellent taste and characteristics irrespective of the harvest and season. It was a superior quality drink sold by blend numbers and weight at a competitive price. The popular red Merrild packet rapidly became an icon in Danish homes, helping to spread Danish coffee culture and redefine the taste of coffee.
